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CIRCLE 1.0 is the result of the second collaboration with SEVENTWENTY. It is a bike helmet designed for the urban environment that takes advantage of HexGo technology to offer a helmet-commuter with exceptional safety. The outer surface of the helmet has been intersected with a series of oblique planes that enabled us to work on the surface treatment in each of the sections.

SEVENTWENTY was founded in 2017 and patented the ‘HexaGo’ technology redefining the standards of safety on biking helmets achieving the highest impact absorption and multiple impact protection. In other words, their helmets are more than two times safer than the standard. Together with the SEVENTWENTY team, we elaborated the product design language.

The Alchemist Athelier began his journey in BSH’s Corporate Innovation Department three years ago, in 2016. Their goal: to make the art of perfumery accessible to all, offering perfume enthusiasts the tools, materials and knowledge necessary to produce a personal perfume of the highest quality. The result is the Scent Creator, the first perfume creation device which allows the production of personal fragrances, ushering in a new era of personalized perfumery.